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Is the practice of analyzing and reporting keyword rankings ending? There has been a lot of discussion in the SEO industry these last few weeks, especially now that search has become so “Local” and “Personalized”. One of the main questions SEO’s are asking is;  Is there any value left on keyword tracking software? Is it still accurate?

Rand Fishkin, Founder of Moz and SEO guru, has some answers.

Sebastian Duque

Author Sebastian Duque

With a BAs in Marketing from Florida International University, Sebastian is fascinated by how search engine marketing is shaping consumers and markets behavior. He lives in Miami, Florida and speaks both Spanish and English. Sebastian is also the general manager at By Afro and holds various certifications in search, advanced search, display advertising and an online marketing certification from IAB Spain.

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