Recent studies confirm that there are more than 2.3 billion active social media users. But, you might ask yourself in what social media are they active? Facebook? Twitter? Instagram? All of them?
So, it comes down to what social media platform should my business use? Well… Take note, we have the answer.
An estimated of 72% of all online US adults visit Facebook at least once a month. With the ‘Facebook Pages’ option, you can reach your audience and interact with them. It can be an important part of your promotion channels, a very useful tool to complement your SEO work, and most important: an effective way to communicate and be part of your client’s life.
However, only 20 ‘Fortune 500 companies’ actually engage with their audience on Facebook, around 80% of them use Twitter to engage their customer . Why is that?
Twitter is super easy to use on a mobile device and millions of people use it as a search channel and customer service option. For example, if you have a bad experience at a coffee shop, you tweet about it and post a photo just in seconds. And at the same time, as a business owner, you can execute a quick response to your customer experiences. It is a extremely useful tool to measure the level of service of your business, while people tend to post more about bad experiences there are some that will tweet when they had a positive experience.
SnapWhat?… Snapchat users watch 6 billion videos every day. They can take photos, add videos, text and drawings which will self-destruct after 24 hours, so, it’s personal. Even the chief executive of the company, Evan Spiegel says “we’re building Snapchat for people, not for brands” during an interview with Venture Beat . So, if your target is young Americans (45% of Snapchat users are aged between 18 and 24), now you have the opportunity to build a super personal bond with your audience.
Home of DIY (do it yourself) and beautiful pictures: Pinterest, is a digital platform where users can create and organize boards by category. In total, 42% of all online women use Pinterest, and 66% of the content that users ‘Pin’ comes from brand websites. The best way to take advantage of this network is if you are a designer, photographer, travel agent, chef, clothing female store or baby brand.
There are 3.5 billion Instagram likes per day, and engagement rates with brands is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter. Instagram is an app used almost 100% by phone, and works great on altogether campaigns with Facebook and Twitter. It is ideal to share the location of a store or restaurant, add short videos, use hashtags, creative design and photography. Instagram is a place where you easily identify your target audience by using their hashtag search option, you can see the type of users who are posting about your business, idea, product, etc.
These are the 5 main social media platforms your business should be using. Every business should study their target audience and objectives to develop an effective Social Media strategy. You must identify your competitors and where they are, and use each one of these platforms correctly. As you can see, it’s more than a ‘be here’ or ‘be there’.
Statistics source: brandwatch.com