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It can be exciting when you decide on a niche to pursue as a business. However, should you narrow your niche before you begin to market it? Here are a few things to consider before you bring your niche to the internet.

If you are service¬†offer is too broad you would need to narrow down your niche. Let’s say your business offers SEO services in the US, a extremely competitive market, by narrowing down your niche to lets say “SEO services for local businesses in Miami” you are increasing the chances that your site will rank higher for local businesses in Miami looking for SEO services. Your marketing efforts will be much more effecting with a smaller niche.

High Bounce Rate on your site?

A visitor on your site should be able to know what it was about right away. If there are too many topics it may be too hard for them to focus on your site. Narrowing down your content is going to make it easier to make your website more profitable.

What is the topic that you are focusing on?

If it is too long it may be difficult for your target audience to remember. If it is too short you also may have trouble because you are focusing on too wide of a niche. You want to narrow your niche so that people will look at in a unique way. For example, if you want to cover weight loss then decide on something like weight loss after pregnancy with twins. You would have the attention of women pregnant with twins when they are ready to lose weight.

Do you find that you are having trouble getting people to your website?

If this is the case, you may find that the search engines are not treating your website as well then if you were to be covering a narrower niche.

Looking to see whether or not your niche is narrow enough is going to save you a great deal of time and money. You will not have to worry about spending your time and money trying to promote something that has too much competition or not enough interest in it. You will find that by narrowing your niche you will be positioning your site for success.

Sebastian Duque

Author Sebastian Duque

With a BAs in Marketing from Florida International University, Sebastian is fascinated by how search engine marketing is shaping consumers and markets behavior. He lives in Miami, Florida and speaks both Spanish and English. Sebastian is also the general manager at By Afro and holds various certifications in search, advanced search, display advertising and an online marketing certification from IAB Spain.

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