Do you know what an accelerated mobile page is? As a marketer, you should learn and be ready as the use of AMPs is a trend that will take hold in 2017.
AMPs are an open-source protocol, used by web developers to make mobile pages that load faster – nearly instantly – on mobile devices. One of the top things that makes a user leave a site if it takes more than two seconds to load. So AMPs keep users on your site.
Google has already begun to recognize the value of AMP and is starting to favor those sites that utilize the technology. You can tell by the presence of your site in the carousel of images and the small lightning bolt icon used as an indicator of AMP status.
Some of the page rank may happen naturally. If a page loads faster, it is more likely that the user will stay with the site, rather than get frustrated with slow loading and backtrack to another. More quality visits to your site means a rise in the rankings that way as well.
AMP is just another tool in the marketing arsenal and should be wielded in ways that benefit the company in concert with other useful instruments.